A user onboarding experience is the journey your SaaS users go on after they sign up for your SaaS platform or product.
This could start with a free trial and include multiple touch points over a set period of time, for example 14-days, and across different channels.
The fundamental question you should be asking yourself is, ‘How do our users actual use our platform?’. Understanding the answer to this question is essential in delivering a great experience that converts trial users into paid subscribers, and paid subscribers into advocates with a high lifetime value.
The user onboarding journey starts from the moment a potential customer visits your website to the moment they make their fourth consecutive annual subscription payment, and beyond.
It can start at your website, and move to an email drip campaign or an in-app product tour. It can include sales processes such as phone calls and SMS. It can even include direct mail and in-person, face-to-face experiences.
However, the experience your user gets may not be aligned with what they actually want or need. The key is identifying what this expected experience is and how you can deliver it in a seamless and scalable way to drive adoption, increase revenue, and build advocacy.
The users’ experience is everything and defines the success (or failure) of your business.
Let’s understand your users together. Contact us today to discuss how we can give your users the experience they deserve.Contact Us
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